Happy Tip Tuesday friends! 🎉
If you are a company that is using Facebook as a marketing platform - tune into my 4 tips! 🙌
More coming next week 💜
1. Get Comfortable With Shooting Video
Video on Facebook accounts for just 0.9% of all posts. Here's the crazy thing about that: these same 0.9% of posts account for 7.15% of all reach on the network. And that number is growing.
Video posts are dominating social media, with Facebook emerging as YouTube's largest contender for video uploads. If you haven't started marketing with video on Facebook, now's the time to begin.
We're seeing huge reach in industries across the board. You don't need to be a professional videographer to capitalize on this either - all you need is a smart phone, some good lighting, and maybe a few goodies from Amazon. Here's a step by step guide to shooting pro quality video on your mobile phone.
2. Set Up Saved Audiences
Saved Audiences can be extremely useful - especially if you want to target a specific market.
Within Facebook's Business Manager, you can create custom audiences based on set parameters. This enables you to advertise to specific groups of people, making sure that your niche content meets the right demographic.
For example, we recently wrote an article that was specific to mortgage lenders - not, by any means, the bulk of our Facebook fans. By creating a Saved Audience, we were able to target a group of mortgage lenders within the USA who were also interested in marketing with our niche piece of content. This drew the right audience to our content, drumming up business for our company and eyeballs on our brand.
Test it out for yourself - it's 100% free to set up, so you can see how large your audience is before you start paying for advertisements.
3. Try Your Hand at Retargeting
If you own a business and you have a website, you absolutely must start a retargeting campaign - it's one of the most profitable forms of advertising online.
In a nutshell, retargeting enables you to advertise to people who've already visited your website. All you have to do is install Facebook's tracking pixel on your website, and wait for visitors to roll in.
4. Add Captioning to Your Videos
Facebook recently announced that they're expanding access to their automated video captioning tool to all users, but we're slightly skeptical of this option.
YouTube has similar software, and to be honest, it's pretty bad.
And here's the thing: your captioning matters. 90% of viewers on Facebook watch videos without sound, meaning that your captions are going to be read by a majority of your viewers. Either add the captions yourself or do what we do: hire someone on Fiverr to do it for you. For about five bucks you'll get an accurate SRT file that you can upload to Facebook in a couple of clicks.
5. Add a Call To Action on Your Page
Facebook added this functionality and every page owner should take advantage.
On your Facebook Business Page, you can add a call to action that sits in the bottom right-hand corner of your cover photo. These buttons make it easy for your fans to get in touch with your business - don't miss out on some extra site traffic.