Happy Tip Tuesday ☀️
Today let's chat about VIDEO- and how simple & effective it is for your marketing ??
More info below:
Here are a few basic rules to always follow:
Always use your phone in its horizontal mode. Vertical video is fine if you only want people to watch it from their phone on places like Vine – however shooting horizontally ensures that people on computers and TVs can still watch your videos too.
Set up your phone at approximately eye level and about arms length away from you. This will ensure your audio is picked up really well.
Never zoom in on your phone to shoot, as it will reduce the quality of your video.
If you’re using an iPhone, use the lock on feature by holding your finger down on the screen. This will make sure that it won’t readjust focus if you move slightly.
Now that you’ve got some basics, let’s move onto some of the more ‘advanced’ techniques that will really help your video quality.
Smartphones are fantastic for shooting product video in natural light. If you don’t have professional lighting equipment, then this is your best bet for high quality. Head over to your closest window and face it, making sure that the light covers your product evenly. The best time to do this is when it’s overcast, or during early morning or early evening (otherwise known as the ‘Golden Hour’). The same principle applies for any kind of shoot, no matter the subject. Shoot for even lighting.
Background: Selecting the right background all depends on the product video you are trying to shoot. It can be anything from an office setting, to the great outdoors. The important thing, is just to be aware of what best compliments the product and background you are working with. For example, if you’re shooting something that is white, don’t take video against a white background. Contrast is important for the eye to separate the subject from the background. Two great DIY ways to create your own background, is to use curtains or a projector screen. Using these will give you a fully mobile set that can move with you wherever you go.
You may have found great lighting and the perfect background, but if it’s noisy, then it’s automatically a ‘no-go.’ One of the fastest ways to make someone leave your video is if the sound quality isn’t audible. Because we aren’t using professional equipment, it’s even more vital to make sure you have found a very quiet place where you aren’t battling other ambient noise. If you are looking to go the extra mile with your videos though, then I would highly recommend a Rode. They’re great multi-purpose mics that will give you great sound quality without the massive price tag that’s all too common in the video industry.
Getting eyes on your videos is maybe the most important part about making a video. It’s important to upload it in two key social media networks – YouTube and Facebook. Upload it to YouTube and use that file to share around the internet. Make sure you post it on Reddit, StumbleUpon, Twitter, and any other networks that you have a following on.
The only social website that you need to upload a separate video for is Facebook. This is to capitalize on its auto-play feature and make sure you get the most views on it as possible. Uploading a YouTube video to Facebook will not have the same effect and in my own personal experience, will typically reduce the amount of views by about 50%.
After you’ve uploaded them to your social media accounts, you should do some personal outreach. Send your new video to people you think would be interested, whether it’s friends who will share, or businesses that you’ve mentioned. Ask them to check it out and share it if they like it. Remember that giving mentions to people or companies in your videos will greatly increase the odds of them sharing it.
Once you’ve done your outreach, keep in mind that it’s never a bad idea to put a couple dollars behind boosting to reach the appropriate audiences. Just remember that video creation isn’t a sprint, it’s a marathon. You won’t go viral with the first video you make. As you continue, you’ll get better and your followers will begin to grow.