How can I gain attention? How can the local plumber, landscaper, roofer, etc get the attention of everyday people. There are billboards, direct mailers, TV commercials, radio commercials and so on. The list seems almost endless. And everyone is out there to tell you why their method is the best. To be truthful, so am I! :)
Online marketing is a large space...
By definition, “Online marketing, or internet marketing, refers to advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails.” What does this matter and why should you care? Let me explain - According to a study by Redshift Research approx. 60% of business owners don’t have a website. This may or not be the case for you, but even if you do, ask yourself: Are you being found? What good is having the best shop in town with out of this world customer service, better quality products or services than the competition and maybe even better prices than the rest, if no-one can find you?
This is where we come in!
You need the beach front real estate. You need to be found. You’ve been “just fine” the last 5,10,15+ years? Well I’ve got news for you… The world is changing! Over 4 out of 5 smartphone users conduct mobile searches to find nearby businesses offering the products, services and experiences they want. 18% of these local searches lead to purchases that very day. To simplify - Every 5 times your web content shows up in a search result 1 person will likely buy the same day. Take a moment and let that sink in… Now ask yourself - Are you showing up in the local searches?
Open an “incognito window” and erase your recent history and cookies. Now you will have an unbiased search result. Google search you business niche and the city you live in. (Google control’s over 65% of the desktop search engine market, and even more with mobile devices) Do you see yourself on page 1 organically? Do you see yourself in the local 3 pack? Do you understand the potential business you are literally kissing goodbye if you answered ‘no’ to either of those questions? See the graph to hammer this point home.
Where’s a good spot to hide a dead body? Second page of google …. haha (No one will find it)
Don’t leave big money on the table by overlooking local SEO.
We are the bill that pays the other bills!
We look forward to earning your business.
- Hayden Power