Looking for ways to improve your chiropractic marketing strategy? Facebook Advertising through Power Surge Marketing is the first good step!
But what else can you do?
Spruce Up Your Website. When was the last time you updated your practice website? It’s important to keep your website up-to-date and designed to convert new patients. Put together a Frequently Asked Questions page. Use interesting pictures on your website for a higher response rate. And make sure your site is mobile friendly. 80% of users view web information on there phone vs. desktop.
Be Social. If you aren’t active on social media, you’re missing out on an opportunity to boost patient retention and referrals. Interacting on sites like Facebook, keeps your practice top-of-mind, triggering repeat appointments and increased referrals.
Try Email Marketing. Don’t forget to market to, and communicate with your existing patients. Send a weekly or monthly newsletter or highlight the other services you offer. I.E. Massage
In-Office Massage. Find a great massage therapist that will loosen patients up before an adjustment. Adding Massage to your list of services is an easy way to introduce people to your practice.
Stay on Top of your Reviews. Go to Google and search your practice name. Pay attention to any review sites that appear in the results and see if you have any reviews. If you do, take the best reviews and add them to your website. If you don’t, now is a good time to setup your profile on review sites such as Yelp.
Get Involved. You can never go wrong participating in your community. Sponsor a local group or donate to a local charity. Aside from getting your practice name out there, you show everyone that you care about the community.
Evaluate your Office Procedure. You might have the best marketing strategies, but when patients call, is your staff converting them? Make sure they are knowledgeable about your services and comfortable with answering patient questions.
Give your Brand a Face lift. Take a look at your practice logo. Does it convey your office experience? Does it showcase what makes your practice unique? If it’s time for a change, don’t forget to create consistency throughout your office and marketing materials.